Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat - ScienceDirect
What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains. | by Arvid Stenback | Medium
Turning Private Label into Private Brands - Packaging Europe
The Retail Reset: Private Label Brands | Packaging Strategies
Amazon Exclusive Brands vs. Amazon Private Label Brands - Macarta
Private Label Products vs Manufacturer Branded Products - YouTube
Private Label vs White Label
How retailers can turn private labels into powerhouse brands | McKinsey
Brands vs private labels
Target unveils new private label brand | Supermarket News
Brands Versus Private Labels: Fighting to Win
Why you should strive for a 40% share of Private Label Brands in your assortment | by Andreas Willgert | Medium
Private Label Growth Outshines National Brands
On private labels and in-house brands – beastoftraal.com
Beginner's Guide to Private Labeling and White Labeling | Ecomdash
How National Brands Can Compete with Private Labels - Observa
Daymon report sees a very bright future for private label | Store Brands
Brand versus private labels
4 Benefits of Private Labeling for Your Brand — Century Label
How to brand your private labels - ScienceDirect
It's Time To Get Serious about Private Label & Pricing - RW3 Technologies
Private Label - Benefits/Drawbacks
The Path to Private Label Innovation | 2019-12-09 | Packaging Strategies
34 Private Label Brand Definition - Labels For Your Ideas
NRF | The rebirth of private label
4 Reasons Private Labels Are Booming
Private Label Brands: The Future Leaders Of Retail? - Branding Strategy Insider
