![Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/01/04/37a5809d-015e-416a-a7ec-96aa5cb58298_36cd5a9d.jpg?itok=DI-e--SL&v=1641262663)
Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge | South
![Buying a Rolex watch is getting harder – how the company strategically controls supply and demand | South China Morning Post Buying a Rolex watch is getting harder – how the company strategically controls supply and demand | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/08/03/fa8df942-1ff6-409a-8bbb-3086be300cbb_2bdb2c35.jpg?itok=yX33b_ZP&v=1627961742)
Buying a Rolex watch is getting harder – how the company strategically controls supply and demand | South China Morning Post
![Why Rolex sports watches such as the Rolex Oyster Perpetual are so hard to find and pre-owned models cost twice as much as new ones | South China Morning Post Why Rolex sports watches such as the Rolex Oyster Perpetual are so hard to find and pre-owned models cost twice as much as new ones | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/11/19/3e6d7d5b-d22a-40f0-b2c2-fd606a060a69_df92503c.jpg?itok=qj8nOune&v=1637306860)